Target, the retailer, announced that it would remove signage that has long communicated separate aisles for boys and girls. Boys’ aisle had toys and action figures, girls’ had dolls and costumes.
Reactions came pouring in post the announcement and were divided among the shoppers. Some complained that the removal of signage was preposterous: that boys and girls would always be boys and girls. I too thought the signage was necessary as it carried forward a long-held tradition, also saving shoppers their time. But, when some shoppers welcomed the announcement and I understood why they did, I scrapped my deep-seated rationale and appreciated Target’s move wholeheartedly.
The belief that boys can’t wear pink or girls can’t play with action figures is a fundamental mistake. If a boy wants to play with a barbie doll or a girl wishes to imitate a superman figure, let them. Let us not decide what they should have or which aisle they must avoid. When we make these decisions we apparently are limiting their evolving worldviews. What let-them-be will do is that when they grow up, they may be far more schooled about gender diversity and complexity.
If a girl loves action figures, her inclination to take up a sport or join the military in the future may be natural. Similarly, a boy’s fascination for dolls may, in later years, put him at ease when caring for a baby as a father. Being natural is effective.
Sugared drink manufacturers will go to any length to make consumers sip Coke, Pepsi and other sodas. They were covertly funding some scientists to come up with findings that a good exercise could offset a bad diet.
There hasn’t been a single evidence to prove that if we exercise every day, we can eat anything. When food enters our system, it causes metabolic and hormonal changes, and exercise can only do so much. Science says that the more sugar we consume the more pressure we put on the insulin to process it; insulin will gradually lose its power and make way for diabetes and other diseases.
Isn’t this shocking enough that a can of sugared drink has 15-18 teaspoons of sugar?
People drink their coffees and teas without sugar, leading by example of how much they value their health, only to drink a can of sugared soda.